Archive for tag: services marketing

Communicating a Service Offering in Cairns

31 January, 2010 (19:49) | Uncategorized | By: The Chief Technology Officer

Because services are intangible, marketing messages for services achieve more than promote services. Communications render services more tangible, and present prospects something firm to evaluate.
As a result, marketing communications for most services drag around a heavier load than communications for products. A bright red Porsche 911 convertible, for example, chants loudly and beautifully for itself. [...]