Archive for tag: services marketing

Communicating a Service Offering in Cairns

31 January, 2010 (19:49) | Uncategorized | By: The Chief Technology Officer

Because services are intangible, marketing messages for services do more than market services. Communications render services more tangible, and present prospects something firm to measure.
As a result, marketing communications for most services haul around a heavier burden than communications for products. A bright red Porsche 911 convertible, for example, chants loudly and beautifully for itself. [...]