Archive for tag: positioning

Validating Your Company’s Product Positioning

2 January, 2009 (22:14) | Uncategorized | By: The Chief Technology Officer

Once you have decided on possible positionings for your product or service, it’s wise to research them and see which of them your target market finds credible and appealing.
For instance, one of our clients sells a wide range of bedrooms and home hardware to the public through shops. We wanted to find out what the [...]