CTO Blog

The anti-flouride brigade are correct, Brisbane’s water does now taste and smell awful. I only noticed today. It sort of smells like wet gravel and tastes like it has rocks in it. The colour is OK, but the smell and taste are disgusting.
I hope the south-east corner’s water quality becomes a huge election issue. I [...]

Once you have decided on possible positionings for your product or service, it’s wise to research them and see which of them your market finds believable and appealing.
For instance, one of our clients sells a wide range of bedrooms and home hardware to the public through shops. We wanted to find out what the right [...]