Archive for date: January 2nd, 2009

Researching Your Company’s Service Positioning

2 January, 2009 (22:14) | Uncategorized | By: The Chief Technology Officer

Once you have decided on possible positionings for your product or service, it’s wise to research them and see which of them your market finds credible and appealing.
For example, one of our clients sells a wide range of doors and home hardware to the public through shops. We wanted to find out what the right [...]